Uncle Ba, Phu Nhi, and Hai Ca Com Fish Sauce Featured at the 2025 Vietnamese Product Promotion and Trade Connection Week at AEON Mall Binh Tan

Over the past week, SASCO took part in a series of activities within the “2025 Vietnamese Product Promotion & Trade Connection Week”, in conjunction with the program “Trade Connection Program Supporting Vietnamese Enterprises in Supplying Products to the AEON Supermarket Chain in 2025”.

SASCO’s booth at AEON Mall Binh Tan.

AEON Trade Connection Program 2025: Cooperation Opportunities for Vietnamese Businesses

On the morning of December 5, 2025, a trade connection program jointly organized by the Ho Chi Minh City Investment and Trade Promotion Centre (ITPC) and AEON Vietnam took place, attracting the participation of numerous domestic manufacturing enterprises.

At the event, SASCO introduced three of its key fish sauce product lines:

• Phu Nhi Fish Sauce: A traditional product naturally fermented from anchovies and salt.

• Hai Ca Com Fish Sauce: Rich in flavor and naturally pure, well suited to the taste of most Vietnamese families.

• Uncle Ba Fish Sauce: A convenient product line designed to meet modern consumption needs.

Through the event, SASCO had the opportunity to engage directly with AEON’s purchasing team, presenting its product quality, production processes, and sustainable development orientation. This marked an important step forward, opening up strong prospects for cooperation with one of the region’s leading retail systems.

SASCO expects that in the coming period, Phu Nhi, Hai Ca Com, and Uncle Ba products will have greater opportunities to be widely available on AEON supermarket shelves, reaching a larger number of Vietnamese consumers.

SASCO representatives at the program.

The SASCO booth at the 2025 Vietnamese Product Introduction Week.

Throughout the week, SASCO’s booth at AEON Mall Binh Tan attracted strong interest from a large number of visitors. Customers had the opportunity to sample Phu Nhi, Hai Ca Com, and Uncle Ba fish sauce products, while also enjoying special promotional prices available exclusively during the event.

The atmosphere at the booth remained lively thanks to hands-on product experiences and the enthusiastic support of the consulting team. Many visitors expressed their appreciation for the distinctive flavors of the traditional fish sauce lines and proactively sought more information about the brands.

The strong consumer interest in SASCO’s booth is a positive sign, contributing to the enhanced image of Vietnamese products within modern retail distribution systems.

The activities at the SASCO booth were lively and well attended.