Uncle Ba Fish Sauce and Pho Sen Represent Vietnamese Cuisine at ASEAN Gala Night 2025

On the evening of November 10, 2025, ASEAN Gala Night 2025 took place in a formal and warm atmosphere at the Grand Copthorne Waterfront Hotel in Singapore, bringing together diplomatic representatives from 11 Southeast Asian countries.

Set against a vibrant backdrop rich in regional culture, Pho Sen SASCO — an impressive pho brand previously honored at the Vietnam Pho Festival 2025 — together with Uncle Ba Fish Sauce, represented Vietnam in showcasing the essence of Vietnamese cuisine to international guests.

H.E. Tran Phuoc Anh, Ambassador of Vietnam to Singapore (center), together with Mr. Nguyen Van Hung Cuong, Chief Executive Officer of SASCO, and distinguished guests at the Pho Sen SASCO booth at ASEAN Gala Night 2025.

Uncle Ba Fish Sauce – The Soul of Vietnamese Flavor

Behind the delicate flavor of Vietnamese pho, Phu Nhi fish sauce plays a key role in creating its rich, authentic taste, helping Pho Sen preserve the true essence of traditional Vietnamese cuisine. Made from fresh anchovies and salt, blended with premium stevia and naturally fermented using traditional Phu Quoc methods, Uncle Ba fish sauce delivers a refined natural sweetness and a smooth aftertaste — a key element that allows Pho Sen to truly resonate with international diners.

The SASCO booth at ASEAN Gala Night 2025.

From a signature dish served at Tan Son Nhat International Airport, Pho Sen SASCO has steadily strengthened its position through major food festivals in South Korea, Japan, Singapore, and most recently at ASEAN Gala Night 2025. The combination of Pho Sen — a refined symbol of Vietnamese cuisine — and Uncle Ba Fish Sauce, the soul of Vietnamese flavor, has helped elevate the image of Vietnamese gastronomy, connecting Vietnamese culture with friends across the region and around the world.

Phu Nhi and Uncle Ba Fish Sauce — SASCO Brands Featured at ASEAN Gala Night 2025