UNCLE BA FISH SAUCE AND PHỞ SEN – REPRESENTING VIETNAMESE CUISINE AT ASEAN GALA NIGHT 2025

13/11/2025

On the evening of November 10, 2025, the ASEAN Gala Night 2025 took place in a warm and elegant atmosphere at the Grand Copthorne Waterfront Hotel (Singapore), bringing together diplomatic representatives from all 11 Southeast Asian nations.

Amidst a space rich in regional cultural colors, Phở Sen SASCO – the impressive pho brand honored at the Vietnam Phở Festival 2025 – together with Uncle Ba Fish Sauce, proudly represented Vietnam in introducing the essence of Vietnamese cuisine to international guests.

Vietnam’s Ambassador to Singapore, Mr. Trần Phước Anh (center), Mr. Nguyễn Văn Hùng Cường – CEO of SASCO – and distinguished guests at the Phở Sen SASCO booth during ASEAN Gala Night 2025.

Uncle Ba Fish Sauce – The Soul of Vietnamese Flavor

Behind the refined taste of Vietnamese pho lies an essential element: Phu Nhi fish sauce, which plays a crucial role in creating an authentic, rich Vietnamese flavor profile. It is this ingredient that allows Phở Sen to fully preserve the spirit of traditional Vietnamese cuisine.

Crafted from fresh anchovies and sea salt, combined with premium sweet herb extracts and fermented using the traditional Phu Quoc artisanal method, Uncle Ba Fish Sauce delivers a naturally sweet and elegant aftertaste. This refined complexity is precisely what enables Phở Sen to win the hearts of international diners.

The SASCO booth at ASEAN Gala Night 2025

From its origins as a signature dish served at Tan Son Nhat Airport, Phở Sen SASCO has steadily affirmed its reputation across culinary festivals in Korea, Japan, Singapore, and now at ASEAN Gala Night 2025. The harmonious combination of Phở Sen – a symbol of refined Vietnamese cuisine – and Uncle Ba Fish Sauce – the soul of Vietnamese flavor – has contributed to showcasing Vietnam’s culinary identity, strengthening cultural connections with friends across the region and around the world.

Phu Nhi Fish Sauce and Uncle Ba Fish Sauce – SASCO brands together at ASEAN Gala Night 2025

Related News

Phu Nhi fish sauce reaches gold quality products

25/12/2019

On March 31, at the Vietnamese goods for the Benefit of Consumers Program, organized by Institute of Economics and Culture (under the Ministry of Science and Technology), Phu Nhi - traditional fish sauce product of SASCO was honored by the list of Top 20 gold quality products with prestigious brands::  Eurowindow, Daikin, Khanh Hoa Salanganes'Nest, ...   From more than 200 records participating in the program, through surveys, field assessments and rigorous evaluation of the Selection Council, Phu Nhi fish sauce has met...

Read more
Phu Nhi fish sauce is branded Green Food

25/12/2019

On April 16, at the awards ceremony of the Vietnam Food Science and Technology Association, the brand of Phu Nhi - the traditional fish sauce product of SASCO won the award: Prestige, Quality, Safe for consumer health and the title of Green Food Brand 2017. Mr. Ngo Tien Hien, Chairman of Vietnam Food Science and Technology Association, said this award aims to certify quality products, safety and health care to enhance community health. The Green Food Brand Name honors eco-friendly...

Read more
Phu Quoc fish sauce: more than 200 years with the natural marine resources

24/12/2019

Phu Quoc fish sauce with amber color has been and is a name mentioned by many people as well as very popular in the Vietnamese fish sauce spice village. Phu Quoc pearl island - where there is sunshine, blue sea and especially the "national soul, national drug" spice called fish sauce. History of over 200 years old fish sauce trade village Phu Quoc is known as the pearl island with many beautiful landscapes, along with extremely beautiful and famous beaches...

Read more